Laden...
Laden...
Color psychology examines what color does to people: how color influences mood, behavior, and choices — in spaces, products, and brands. For designers and color professionals this knowledge is no side issue: color choices directly shape experience and behavior.
Color Psychology: How Colors Influence a Space explains how color influences mood and behavior in a space and why the context and function of a space determine which colors are appropriate. The Impact of Color on Your Customer's Behavior describes research showing that 80–90% of consumer behavior is determined by color. Color Preferences: Psychology, Culture, and Application in Design covers how historical, cultural, psychological, and individual factors shape color preferences. What is Color Harmony? And Why is it Important? explains what color harmony is and why it matters so much for professionals, and Color Identity and Brand Strategy: Psychology and Application translates color psychology into branding, brand recognition, and color consistency.
The Color Experience System: the missing layer that translates an intended experience into a defensible color region in CIE LCh*. What it is and why it works — presented at AIC 2026 in Florence.
Red does not automatically make you aggressive. Research shows that above all lightness and saturation determine what a color does to your emotion — not the hue. What that means for your design.
From gray apartment blocks to neutral interiors – the Netherlands suffers from double chromophobia. Scientific research shows: colorless environments harm well-being, creativity, and social dynamics. Hospitals use color to heal, but where do healthy people live?
Color increases brand recognition up to 80% and determines 90% of first product assessments. Discover how color identity shapes brand personality, which industry-specific color conventions exist, and how to ensure color consistency.
Color preferences are influenced by historical, cultural, psychological, and individual factors. Discover the main principles of color preferences and how they are strategically applied in design and marketing.
Working professionally with color requires more than a good feeling. Discover what knowledge and skills are needed to work systematically and substantiated with color as a color expert in interior, architecture and industry.
Knowledge about color is never complete. These are the five most-read blogs of the past year: from color constancy to the impact of color on consumer behavior.
Color directly influences mood and behavior. The context and function of a space determine which colors are appropriate. This article explains how color energy works and why color professionals bear responsibility.
Color use in interiors influences behavior, perception, orientation, and comfort. This article describes how private versus public, duration of stay, spatial effect, and safety standards determine color choice.
Color harmony affects how people feel and how well products sell. This article explains what color harmony is, when disharmony occurs and why it is so important for professionals.
Color perception is more than just seeing. Our senses work together when experiencing color. This article explains how touch, smell, hearing, taste, and sight contribute to color assessment.
Research shows that 80–90% of consumer behavior is determined by color. Color highly influences human behavior, perception, and decision-making processes.