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Knowledge about color is never complete. As SNKI, we commit ourselves daily to strengthening an industry in which color professionals can provide well-considered and substantiated color advice. Our blogs play an important role in this: they connect theory, practice, and applied color knowledge.
These are — based on our statistics — the five most-read blogs of the past year.
Why do we see the same color, even when the light source changes? This blog addresses color constancy, a phenomenon that works differently than metamerism. Color constancy shows how our visual system stabilizes colors, despite changes in lighting. An essential topic for anyone who works professionally with color.
👉 Read: The Mysterious Side of Color
In this personal blog, Mark Kotterink shares why color is fundamental to human well-being. He describes how color influences our daily functioning, our emotion, and even our ability to recover. One of the most shared blogs — precisely because it touches on the core of why color matters.
👉 Read: Son of a Pioneer in Color Technology
A practical case that fascinated many readers: two facade panels with almost identical measurement values, but a completely different visual experience. The blog shows how light incidence, reflection, and orientation lead to large perceptual differences, even when instrumental measurements barely show deviations.
👉 Read: The Effect of Light on Color
Why does a pink drill sell, but do we trust it less when we need to drill through a concrete wall? This blog demonstrates that 80–90% of consumer behavior is influenced by color. Harmony, aesthetics, and psychological meaning partly determine whether a product is credible and attractive.
👉 Read: Impact of Color on Customer Behavior
In this blog, we discuss how light and material together determine the perception of color. From high gloss to texture and from diffuse reflection to shadow effects: material can drastically change a color. That is why working with standardized light (such as in a light booth) is crucial for reliable assessment.
👉 Read: Influence of Material on Color
View all blogs in our knowledge base and deepen your professional color knowledge.
The Dutch Color School offers courses where you:
👉 View the courses at: https://kleurenschool.nl
Questions about color knowledge, courses, or advice? Contact the specialists at the Netherlands Color Institute: https://kleurinstituut.nl/contact
From gray apartment blocks to neutral interiors – the Netherlands suffers from double chromophobia. Scientific research shows: colorless environments harm well-being, creativity, and social dynamics. Hospitals use color to heal, but where do healthy people live?
Color increases brand recognition up to 80% and determines 90% of first product assessments. Discover how color identity shapes brand personality, which industry-specific color conventions exist, and how to ensure color consistency.
Color preferences are influenced by historical, cultural, psychological, and individual factors. Discover the main principles of color preferences and how they are strategically applied in design and marketing.